From practice
Locaboat Holidays
Hands-on houseboat holidays - and a QR code that turns the poster into a measurable channel.
The starting point
Locaboat Holidays charters houseboats in France, Germany, Italy, the Netherlands, Ireland and Poland - licence-free to drive. It is a holiday product that needs explaining and can hardly be conveyed in full on a classic poster. What was needed was a way to lead prospects from the poster straight to moving images.
The campaign
How QReturn was used
Every side-window poster carried a QReturn QR code. Anyone who scanned it with their smartphone reached, after a short registration, an image video showing the houseboat regions and the holiday feeling. Because the code was dynamic, the campaign stayed steerable throughout - and every scan was counted.
The result
~ 7,000
video views after just 14 days
A static poster became a measurable marketing channel - with concrete numbers instead of estimates.
Planning something similar for your campaign?
Poster, billboard or transit advertising - we integrate QReturn as the return channel and analyse the results for you.