QReturn is a system for dynamic QR codes. It connects classic poster advertising with the viewer's smartphone: via a QR code, prospects reach a landing page, a video, a prize draw or a form. The target of the code can be changed at any time, without reprinting the poster.

Out of Home 2.0

Posters that talk back.

Q: What is a dynamic QR code?

A dynamic QR code always points to the same forwarding address, whose target you can switch any time in the QReturn portal. The printed code stays valid even when the campaign, action or landing page changes - and you see how often it was scanned.

Q: What does QReturn cost?

You can create a simple dynamic QR code in the QReturn portal free of charge. For larger campaigns with landing pages and lead management there are tiered packages. If you are planning a full out-of-home campaign, we are happy to advise you individually.

Q: Where can I use QReturn QR codes?

Anywhere printed advertising meets people with a smartphone: on posters and city-light posters, on large-format billboards, in transit advertising, on flyers, ads, packaging or business cards.

Q: Who is behind QReturn?

QReturn is a joint project of the advertising agency kruegermedia (Alexander Krüger) and Episkepsis UG (Benjamin Geßmann). kruegermedia advises and supports campaigns, Episkepsis provides the technical portal.

Posters have always worked in one direction only - you never know who is looking at them. QReturn changes that: a dynamic QR code connects your advertising medium with the viewer's smartphone.

› A return channel from the poster to the web
› Target changeable any time - no reprint
› With statistics: you see every scan

Create a QR code for free How it works

1 code

unlimited targets over its lifetime

€0

entry: dynamic QR code is free

100 %

measurable - every scan is counted

Why QReturn

QReturn brings posters into the 21st century

Posters are the oldest advertising medium of all - and have always been a one-way street. Phone numbers and URLs can be printed, but hardly anyone reacts to them. QReturn provides the missing link via the smartphone: from the poster to the viewer and back.

A real return channel

The QR code takes viewers straight to a smartphone-optimised landing page - where they can request information, a callback or an appointment.

Get to know your audience

Find out who looks at your posters: QReturn counts every scan and shows you in your login area how your campaign performs.

Dynamic, not static

The target of a dynamic QR code can be changed any time - from a video and a prize draw to an online shop. The printed code stays valid.

How it works

From poster to action - in three steps

For the viewer it is a short moment, for you it is a measurable contact.

Person scanning a poster at a bus stop with a smartphone

Spot & scan the poster

The viewer sees your poster - at the bus shelter, on a billboard or inside a bus - and scans the QReturn code with the smartphone camera.

Smartphone showing a dynamic QReturn QR code

Straight to the smartphone

The dynamic code forwards to the currently stored target - a landing page, a video, a prize draw or an online shop.

Smartphone showing an enquiry form on a QReturn landing page

Trigger the action

The prospect requests information, leaves their contact details or orders directly - the poster contact becomes a measurable lead.

Get started yourself

Go to the QReturn portal

Use cases

Wherever advertising meets smartphones

QReturn makes every printed advertising medium interactive - from the classic poster to packaging.

Posters & city-light posters

Bus shelters, advertising columns and CLP showcases - classic poster advertising with a direct line to the web.

Large-format billboards

The rolling or standing billboard becomes the entry point to a campaign, video or prize draw.

Transit advertising

Advertising in and on buses: long dwell time, smartphone at hand - ideal for the QR return channel.

Flyers, ads & print

Handouts, magazine ads and mailings lead straight to the right landing page.

Packaging & product

On the packaging, the code connects your product with instructions, promotions or the shop.

Business cards & events

A dynamic code on a card or trade-show stand stays current even when the target changes.

Create a dynamic QR code now - for free

Change its function or target any time - without reprinting your poster.

Create a QR code in the portal

Side-window poster campaign for Locaboat Holidays

From practice

Locaboat Holidays: 7,000 video views in 14 days

Houseboat charter company Locaboat advertised with side-window posters in Düsseldorf, Frankfurt and Stuttgart - using QReturn as the return channel. After just two weeks the campaign video had been viewed around 7,000 times.

Read the case study

Frequently asked questions

Answers about QReturn

What is QReturn?

What is a dynamic QR code?

What does QReturn cost?

Where can I use QReturn QR codes?

How do I create a QReturn QR code?

Who is behind QReturn?

Advice & campaigns

Use QReturn for your campaign?

Want to add QReturn to a poster or transit campaign, or need support with the landing page and analysis? Write to us - we reply within 24 hours.

+ Personal advice instead of a hotline
+ QR code, landing page and analysis from one source
+ Prefer to start yourself? Go straight to the portal

Prefer to call? +49 6187 47 57 00

info@kruegermedia.de

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